About

Independence. Honesty. Experience

For over 10 years, as the founder of a successful digital marketing agency, I came across many senior executives and business owners who, by their own admission, were absolutely clueless when it came to how effective their digital marketing was.

Of course, they were being told by their agencies and/or marketing teams that significant results were being achieved. But how could they really be sure they were getting the right return on investment?

I identified that there was a definite need to reduce digital marketing uncertainty by providing an unbiased evaluation built on accurate analytics that would actually make a difference to the executive decision making process.

Unlike many agencies who offer digital marketing ‘healthchecks’ as a pathway to selling their own services, my only agenda is to equip you and your marketing team with the data required to confidently move forward with your digital marketing decision making. 

The Learning Never Stops…

My wide breadth of experience includes developing global strategies, the review of digital marketing initiatives across numerous Asia Pacific markets, and the implementation of local campaigns for a wide range of clients over the last decade (Govt., B2B, ECOM)

I hold qualifications in Predictive Analytics, Finance, Web Analytics, and Applied Statistics.

In addition, I am a Certified Digital Analyst (DAA), Agile Project Management Practitioner, a Salesforce Certified Consultant, and Google Analytics Individual Qualified.

And for 18 years, I was an International Airline Pilot flying 767s…but that’s another story!

 

My best contact is through Linkedin.